Head of Paid Social

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Social discipline in the market and liaising with other channels to ensure an integrated response to marketing objectives.

Job Description:

Key responsibilities:

• Develops and authors overall team strategy and approach to Paid Social
• Ensures best practice, consistency and innovation in all Paid Social activities; ensures knowledge-sharing across teams
• Liaises with other channel leaders to standardise work output and engages in cross-channel strategic planning
• Ensures the annual budget is met, working alongside the Senior Management Team
• Ensures profitability of team through effective resource planning
• Grows and develops product offering to keep it leading edge
• Develops key media owner and senior client relationships to enhance our offering

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