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Digital Marketing Executive
Adrubix
posted 11mon ago
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Job Description
- As a Digital Marketing Executive, you will spearhead the planning, execution, and optimization of digital marketing campaigns aimed at boosting brand awareness, generating leads, and enhancing customer engagement
- Your responsibilities will span various digital channels and strategies, requiring a robust grasp of digital marketing principles, excellent analytical skills, and a commitment to staying abreast of the latest industry trends
Key Responsibilities:
- Develop and implement digital marketing strategies across multiple channels, including email marketing, social media, SEO, SEM, content marketing, and display advertising.
- Collaborate with cross-functional teams to create and execute integrated marketing campaigns aligned with business goals and target audience.
- Utilize digital marketing tools and platforms such as Google Analytics, SEO tools, social media management tools (e.g., Meta, Instagram, GA-4, Google Tag Manager), and email marketing platforms.
- Conduct market research to identify trends, competitor strategies, and customer preferences to enhance marketing campaigns and improve audience targeting.
- Manage and optimize company websites, landing pages, and other digital assets to ensure optimal user experience and conversion rates.
- Plan and execute email marketing campaigns, including developing content, creating email lists, segmenting audiences, and analyzing campaign results.
- Manage social media accounts, create engaging content, and monitor social media trends to increase brand visibility and engage with followers.
- Monitor and optimize paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads to drive targeted traffic and maximize ROI.
- Collaborate with internal and external stakeholders, including creative teams, agencies, and vendors, to develop and implement marketing initiatives.
- Stay up to date with industry trends, best practices, and emerging technologies in digital marketing and share knowledge with the team.
Qualifications and Skills:
- Bachelors degree in marketing, business, communications, or a related field.
- Proven experience in digital marketing, preferably in a similar role.
- Strong understanding of digital marketing principles, strategies, and best practices.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, SEO tools, social media management tools, and email marketing platforms.
- Familiarity with web analytics and data analysis to measure campaign performance and make data-driven decisions.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creativity and ability to think outside the box to develop innovative marketing campaigns.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong attention to detail and organizational skills.
Employment Type: Full Time, Permanent
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