PhonePe - Specialist - Employer Branding & Campus Relations - IIM/ISB/MDI/FMS (2-4 yrs)

Specialist - Employer Branding & Campus Relations

About PhonePe:

PhonePe Group is India's leading fintech company, proudly recognized as India's #1 Trusted Digital Payments Brand for three consecutive years. Our flagship product, the PhonePe app was launched in August 2016, has rapidly become the preferred consumer payments app in India. In just eight years, PhonePe has gained over 57 crore + registered users and established a digital payments acceptance network of over 4 crore+ merchants spread across Tier 2,3 cites and beyond, covering 99% of the postal codes in the country.

Building on our leadership in digital payments, PhonePe Group has expanded into financial services-including insurance, lending, and wealth management-along with new consumer tech ventures such as Pincode, a hyperlocal ecommerce platform, Indus App Store - India's first localized app store, and Share. Market- A wealth and investment platform (app & website), catering to investors and traders needs. Headquartered in India, PhonePe Group aligns its diverse portfolio of businesses with our vision We're committed to empowering every Indian by unlocking the flow of money and providing equal access to easy & secure payments and financial services.

Culture:

At PhonePe, we take extra care to make sure you give your best at work, everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Role Overview:

- As the lead for Employer Branding and Campus Relations, you will be responsible for developing, managing, and implementing a PhonePe's employer branding strategy. You will play a pivotal role in enhancing PhonePe's reputation as an employer of choice and ensuring a seamless pipeline of exceptional talent.

- This role combines strategic employer branding initiatives with the execution of comprehensive campus hiring programs to attract and engage top talent aligned with the organization's growth objectives.

Job Responsibilities:

Employer Branding:

- Design and execute a comprehensive employer branding strategy to position PhonePe as an employer of choice, leveraging platforms such as social media, external events, publications.

- Create and maintain a robust pipeline of tailored content / creatives / videos / posts for various platforms and target groups to engage potential talent effectively.

- Organize and participate in sponsorships, speaking engagements, mixers, and other networking opportunities to reach and engage relevant talent pools.

- Analyze key employer branding metrics, industry trends, and campaign performance to provide actionable insights to senior leadership and HR business partners.

- Design and implement change management strategies to support new employer branding initiatives, collaborating closely with HRBPs and business stakeholders for successful adoption.

- Ensure a positive, seamless, and engaging candidate experience throughout the recruitment process by identifying and implementing strategies to enhance candidate interactions.

Campus Recruitment:

- Build and execute campus recruitment programs aligned with business requirements, hiring targets, and diversity objectives across key functions (Engineering, Analytics, Merchant, and other Business Units).

- Represent PhonePe at campus drives, pre-placement talks, and recruitment events, ensuring the delivery of a compelling employer value proposition. Oversee pre-placement talks, assessments, interviews, and other campus recruitment activities in virtual, hybrid, or on-site settings.

- Leverage analytics to evaluate the effectiveness of campus programs, identify improvement opportunities, and refine recruitment strategies.

- Identify and employ innovative sourcing methods to attract a diverse pool of high-quality candidates. Collaborate with senior leadership to align sourcing strategies with future talent needs.

Qualifications:

- MBA in from a Tier 1 /2 Campus.

- 2 years of experience in Campus Recruitment, Employer Branding or HR COE roles.

- Excellent communication, interpersonal skills and creative thinking skills.

- Strong analytical skills, logical reasoning and design skills.

- Exceptional project management, analytical, and interpersonal skills.

- Organized and efficient - Ability to work to tight deadlines in a dynamic environment.

- Data-driven decision-making and reporting skills on recruitment and branding metrics.

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us.