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Paid Media Manager, India, Digital Media
10-14 years
Noida, Bangalore / Bengaluru
1 vacancy
Paid Media Manager, India, Digital Media
Adobe
posted 9d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Develop and implement Indias comprehensive paid media strategy across multiple advertising campaigns.
- Integrate performance media with global, regional, and local platforms, and localize campaign content.
- Project manage end-to-end delivery of paid media programs, including campaign brief, creative specifications, setup, execution, and metrics definition.
- Lead partnerships with channel specialists and manage relationships with APAC (India) media agencies.
- Perform hands-on campaign analysis, compile insights, and build testing methodologies to continuously improve performance.
- Support India content culturalisation and localisation for earned and paid media.
- Collaborate with cross-functional partners to lead strategic development for our customer s user journey.
- Regularly communicate with internal teams on campaign performance and delivery status.
- Bachelors degree and extensive practical experience of 10+ years in paid media marketing.
- Proven experience working on India-specific marketing platforms and understanding Indias digital landscape.
- Expertise in Search, Display, Social, and Mobile advertising.
- Demonstrated ability to work on global campaigns with a focus on localisation and in a mobile-first market.
- Applied knowledge of marketing automation processes and technologies (Adobe Digital Experience Tool knowledge preferred).
- Exceptional strategic thought leadership and outstanding team and project management skills.
- Ability to navigate a matrixed organization and influence team members at all levels with integrity and self-sufficiency.
Employment Type: Full Time, Permanent
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Adobe Benefits
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