Principal Product Marketing Manager

What youll Do

• Develop, lead & implement Adobe Analytics go-to-market strategies in APAC
• Critically evaluate new growth opportunities for the Adobe Analytics business in APAC.
• Play a significant part in regionalising messaging, offerings, product collateral, and assets to communicate the value of Adobe Analytics and Adobe Customer Journey Analytics.
• Lead regional product & major feature launches & field acceptance for APAC.
• Work closely with Adobe s Global Marketing organisation to develop strategic programs that drive demand and pipeline.
• Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive regional awareness and demand.
• Broaden Adobe s position as an industry leader with vision through the creation of white papers, blog posts, and articles.
• Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
• Present Adobe Analytics use cases and value propositions at industry events, conferences, and analyst and media briefings
• Serve as market-facing subject matter authority for the product and engage with key customers as company representative

• BS/BA (MBA preferred) with 8+ years of B2B SaaS Product Marketing experience, ideally supporting a Data Analytics, Marketing Analytics or Business Intelligence set of solutions
• Experience Co-/Owning a sales target, and implementing tactics at all sales stages to drive pipeline & achieve new bookings targets
• Data driven, with a strong test and learn demeanor and ability to think out of the box
• Knowledge of the digital marketing landscape and the ability to stay current on the changing market
• Proficient in market research and how to apply research and data to inform marketing strategies
• Shown success in dynamic and highly matrixed environments
• Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Outstanding analytical, verbal, and written communication skills
• Excellent program management skills
• Highly collaborative work style
• Global cultural awareness and experience with global teams
• Ability to travel regularly in APAC and occasionally to the US (United States)
• Multiple APAC languages an advantage