Lead MH and Branding Copper

Job Purpose Job Context Key Result Areas
KRA Supporting Actions KRA1 Performance Monitoring Track and analyze key performance indicators (KPIs) such as customer satisfaction scores, market share, and revenue growth to evaluate the effectiveness of marketing initiatives.
Implement tools and processes for gathering customer feedback, conducting surveys, and monitoring customer satisfaction metrics. KRA10 Performance Monitoring Track and analyze key performance indicators (KPIs) such as customer satisfaction scores, market share, and revenue growth to evaluate the effectiveness of marketing initiatives.
Implement tools and processes for gathering customer feedback, conducting surveys, and monitoring customer satisfaction metrics. KRA11 Continuous Improvement Continuously assess and refine marketing strategies, tactics, and processes to optimize performance and achieve MH objectives.
Cultivate a customer-centric culture within the organization by promoting MH principles, values, and behaviors among employees at all levels. KRA2 Continuous Improvement Continuously assess and refine marketing strategies, tactics, and processes to optimize performance and achieve MH objectives.
Cultivate a customer-centric culture within the organization by promoting MH principles, values, and behaviors among employees at all levels. KRA3 Customer Insights Gather and analyze customer feedback, market trends, and industry insights to gain a deep understanding of customer needs and preferences.
Conduct regular market research and competitor analysis to stay informed about industry trends, customer preferences, and competitive landscape. KRA4 Solution Development Collaborate with cross-functional teams to develop innovative solutions that address customer pain points and deliver measurable value. KRA5 Marketing Strategy Develop and implement marketing strategies that resonate with target customers, communicate the value proposition effectively, and drive engagement. KRA6 Customer Experience Design end-to-end customer experiences that are seamless, intuitive, and memorable, ensuring customer satisfaction at every touchpoint. KRA7 Relationship Management Build and nurture long-term relationships with key customers, stakeholders, and partners to enhance loyalty and advocacy. KRA8 Brand Management Ensure consistent branding and messaging across all marketing communications channels to strengthen Birla Coppers brand identity and reputation.
Leverage digital marketing tools, social media platforms, and online channels to enhance brand visibility, engagement, and customer acquisition. KRA9 Sales Support Collaborate with Sales teams to provide marketing support, tools, and resources to facilitate lead generation, customer acquisition, and conversion.
Qualifications:

Minimum Experience Level:
5-10 Years

Report to:
Assistant Vice President