Branding & Digital Marketing Strategist

We are looking candidate for Motherland Hospital, Noida

Key Responsibilities:

• Strategy Development:
• Develop and implement digital marketing strategies aligned with overall business objectives and brand identity.
• Conduct market research and analysis to identify target audiences, trends, and opportunities.
• Set specific marketing goals and KPIs (Key Performance Indicators) to measure success.
• Create and manage digital marketing budgets.

Channel Management:

• Manage and optimize various digital channels, including social media, email marketing, website content, SEO (Search Engine Optimization), and paid advertising.
• Develop and execute content strategies to engage target audiences and build brand loyalty.
• Monitor and analyze competitor activities and identify areas for improvement.

Campaign Execution:

• Plan, execute, and optimize digital marketing campaigns across various channels.
• Develop and implement SEO strategies to improve website ranking and organic traffic.
• Manage and optimize paid advertising campaigns, including PPC (Pay-Per-Click) and social media ads.

Analytics and Reporting:

• Track and analyze campaign performance using tools like Google Analytics.
• Generate reports to measure ROI (Return on Investment) and identify areas for optimization.
• Stay up-to-date with the latest digital marketing trends and technologies.

Branding and Identity:

• Ensure consistent brand messaging and visual identity across all digital channels.
• Collaborate with cross-functional teams to align marketing efforts with overall brand goals.
• Help build and maintain a strong brand image and reputation online.

Preferred candidate profile

Preferred candidate experience from healthcare sector only

Perks and benefits

Best in Industry