Associate Marketing-Retail (Contract To hire)

About the job

Key Responsibilities-

• Create store launch plans for new stores, by visiting the store locations and understanding what will drive walk-ins to the store
• Engage with offline agencies to brief them on launching the stores within the budgets
• Optimize store launch budgets between Content creation & visibility spends
• Debrief the Bewakoof creative team for the creation of content and campaigns for the store launch
• Work with CRM, Influencer marketing, and D2C spocs to ensure visibility go-live and metrics delivered
• Along with the store launch, manage the month-on-month ongoing calendars for the existing store
• Liaise with the store teams for feedback and corrections to be made on marketing creatives and offline plan elements.

Key Deliverables-

• Monthly Offline Calendar for all stores across all brands
• Weekly updates on the performance of the plan against each store walk-ins
• Continuous optimization and A/B testing strategies for improving offline marketing spending awareness