MANAGER TRADING & PRODUCTS ANALYTICS

Driving Trading Analytics at adidas e-commerce, you are responsible for delivering cutting-edge Analytical services to stakeholders, enabling them to make fact-based decisions. Based on internal & external data sources, you manage the creation and generation of tools, models, data capabilities, insights that help adidas better understand the product performance, consumer, expand reach, increase consumer engagement and advocacy, and ultimately drive products & categories sales. In collaboration with your team, you drive and execute EM planning and analytics strategy across EM markets focusing on product Performance, trading Analytics at all levels of KPIs in our eCommerce Digital landscape.

Key Responsibilities:

Product & Trading Analytics :

• Enable and Support Trading & Products Analytics, working side by side in symbiosis with the EM eCommerce Buying and Trading function.

• Create new trading capabilities for our business and align with cross functional stake holders to implement and enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness.

• Work directly with business partners to optimize our own site, partner offerings, & app, drive marketing campaigns from assortment to target audience, and generate insights to maximize sales opportunities of managed portfolio of products

• Work closely with Competitive Intelligence Analytics within the team to monitor and analyze market products trends and competitor activities and derive conclusions for the growth and optimization of adidas categories and products, identifying gaps, opportunities and risk within EM e-com business and the digital marketplace landscape.

• Implement analytics tools/reporting framework within e-commerce to facilitate every decision maker access to the information needed in the shape needed dashboards, visualization tools, reports etc.

• Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights.

• Ensure tools and systems daily routines & activities, refresh, updates and scheduling.

• Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels.

• Support and advice stakeholders in your area of responsibility on digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.

• Support the continuous development of the analytics practice in scope, including service portfolio evolution and constant screening of the ecosystem for new models, capabilities, partners or solutions.

• Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

• Maintain quality, set good development practices, and define standards that keep the focus on the right things.
  

Requirements :

• Degree with focus in Business, Finance, Economics, Math, Data Science or related field preferred, or equivalent combination of education and experience

• Minimum 3-5 years of experience working in Digital Analytics, Data Analytics, Business Intelligence, Demand forecasting & planning, Data Science or equivalent experience

• Experience in or familiarity with analytics platforms, especially in their integration or deriving insights requiring multiple sources

• Industry: Ideally in apparel/fashion/shoes or internet

Knowledge & Soft Skills :

• Broad understanding and passion for Digital and e-com

• Understanding of multi-platform e-commerce

• Deep knowledge of Digital and e-com analytics

• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels

• Excellent communication & negotiation skills, comfortable presenting complex topics to technical and non-technical audience both in person and remotely at various organizational levels

• A passion for designing and creating new data capabilities, tools, and frameworks. Interest in back-of-house development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.

• Meticulous, high attention to details

• Creative and energetic team player who has a passion for delivering analytics, data, insights to drive outcomes for quantifiable improvements in business results and consumer satisfaction.

• Outspoken and Confident

• People management skills is a plus

• Broad understanding of and passion for the sports and fashion/entertainment industry
  

Hard Skills :

• Advanced experience in Digital Analytics, BI, Financial, Digital tools

• Hands-on experience with analytics, statistics, data visualization, and analytics tools and disciplines

• Proficient in MS Office (with an emphasis on Excel), Alteryx or at least one querying language

• Experience with process design and process improvements, automation, etc.

• Proven project management skills, including the ability to lead projects or work on several projects simultaneously.

• Plus would be considered:

• Experience in forecasting and predictive models

• Advanced experience with Analytics Blending & Visualization Tools (PowerBI, Tableau, MicroStrategy, Alteryx, SQL )

• Advanced experience with reporting and digital marketing tools (GA 360, doubleclick, Adobe Analytics, SCV, propensity modelling etc).

• Advanced experience Experience with Web Analytics and Native app (iOS/Android) analytics (Adobe Analytics, Google Analytics, Webtrends, Wetrekk, Amplitude, AppsFlyer, FireBase ).

• Experience with Voice of the Customer tool (Martitz CX, Medallia, Qualtrics)

• Experience with Advanced Analytics Tools/ language (R, Python, SQL,etc )

• Customer Experience Measurement (Tealeaf CEM, Clicktale, QM, Crazyegg)

• Experience in relevant digital disciplines (e-com, Social, online communities, loyalty programs, CRM, SEO/SEM)

• Fluent English both verbally and written