Product Manager - Dairy Products (3-4 yrs)

Our client, a Leading Dairy product manufacturer is looking out for a Product Manager to be based at Mumbai.

Education/ Experience/ Profile

- MBA in marketing with 3-4 years' experience in marketing or general management in a food manufacturing industry, preferably dairy products

- The incumbent should be able to influence and persuade senior leadership across the company on key strategic marketing topics. Good at project planning and execution (define project, develop appropriate work plans, drive project to successful completion).

- The person should be able to collaborate and work with Sales, R&D, Engineering, Finance, Creative Services, Operations, and outside resources including marketing research suppliers, and agencies. The individual should have hands-on experience in planning and drive new Products, Packaging, Promotional Programs and Profitability targets for each Product line.

Should be consumer expert within an excellent grasp of the competitive environment.

Responsibilities:

- Create and execute strategic plans intended to drive growth through delivered profit targets with consumer trends in mind, with an awareness of competitor activity, and with a knowledge of the company's capabilities and competencies.

- Identify incremental opportunities to increase volume and profit and launch new products per the plan by leading cross-functional teams toward stated objectives.

- Evaluate packaging opportunities, identifying potential improvements (package sizes, single serve, environmentally friendly, convenience features, etc.) and leading the process of change.

- Establish target "pricing ranges" by product. Pricing requests by sales partners outside of these ranges will require sales management and marketing approval.

- Work with sales to develop key customer presentations and support materials.

- Lead any necessary re-design initiatives with internal and/or external creative resources.

- Work effectively within the marketing team to aid in the success of brands and segments outside "line of sight" responsibilities.

- Utilize syndicated data to identify emerging consumer trends relative to products, sizes, flavors, etc.

- Conduct custom primary research that is timely, relevant, and actionable.