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Senior Media Buyer
AdHook
posted 18d ago
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Job Description
- Campaign Management: Lead end-to-end media buying efforts for casino and sports betting campaigns, including campaign setup, optimization, and performance analysis.
- Platform Expertise: Leverage expertise in media buying platforms and tools specific to the iGaming industry to effectively manage ad spending and maximize ROI.
- Targeting & Optimization: Design precise targeting strategies to reach relevant audiences, continually optimizing campaigns to ensure high conversion rates.
- Compliance & Regulations: Stay updated on regional and international compliance requirements for iGaming advertisements, ensuring all campaigns align with applicable regulations.
- Market Analysis: Conduct competitive analysis and market research to identify opportunities for growth and refinement within the iGaming sector.
- Reporting & Analytics: Regularly report on campaign performance, analyzing KPIs and providing insights and recommendations for future campaigns.
- Budget Management: Manage allocated budgets to achieve campaign objectives, making adjustments as necessary based on real-time data and performance.
Qualifications & Experience:
- Experience: Minimum of 5-6 years in digital media buying, with at least 3 years dedicated to iGaming (casino and sports betting).
- Domain Knowledge: In-depth knowledge of the casino and sports betting market, including audience insights, trends, and challenges specific to this domain.
- Analytical Skills: Strong analytical and problem-solving skills to interpret campaign performance data and apply actionable insights.
- Compliance Awareness: Familiarity with advertising compliance requirements in iGaming across different regions.
- Technical Proficiency: Experience with digital advertising tools, analytics platforms, and campaign tracking software.
Employment Type: Full Time, Permanent
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