Media Buyer - Nutra

Campaign Planning and Strategy:

• Collaborate with the marketing team to develop and implement effective Google Ads strategies aligned with business objectives.

• Conduct thorough keyword research and audience segmentation to identify high-performing opportunities.

• Set clear campaign goals, KPIs, and budgets.

Campaign Execution:

• Create, launch, and manage Google Ads campaigns across various formats (search, display, shopping, video).

• Optimize bid strategies, ad copy, and landing pages to improve click-through rates and conversions.

• Monitor campaign performance closely and make data-driven adjustments to maximize ROI.

Budget Management:

Effectively allocate budgets across different campaigns and channels.

Track campaign spending and ensure adherence to budget constraints.

Performance Analysis and Optimization:

Utilize Google Analytics and other analytics tools to track campaign performance and identify areas for improvement.

Analyze key metrics such as ROI, conversion rates, and cost per acquisition (CPA).

Implement A/B testing and other optimization techniques to enhance campaign effectiveness.

Stay Updated:

Stay up-to-date with the latest trends and best practices in digital marketing, particularly Google Ads.

Attend industry conferences and webinars to expand knowledge and skills.

• Proven experience in managing Google Ads campaigns, preferably in the Nutra industry.
• Strong understanding of Google Ads platform, including search, display, shopping, and video campaigns.
• Proficiency in using Google Analytics and other digital marketing tools.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Ability to work independently and as part of a team.
• A passion for digital marketing and a desire to stay updated with industry trends.