Public Relations Executive

Role & responsibilities

• Conceptualizing & executing monthly social media calendars for brands
• Managing personal branding and thought leadership strategies for CXO profiles across brands
• Conducting competitor and industry analysis to identify emerging social media trends and innovative strategies
• Drafting social media copies using relevant keywords in line with brand messaging and guidelines
• Briefing design team on monthly calendars, creative direction and client requirements for social deliverables
• Coordinating with clients to understand requirements, secure approvals and present performance reports
• Preparing monthly, quarterly and annual reports highlighting performance KPIs and actionable insights
• Planning and execution of social media campaigns driving brand visibility and engagement
• Supporting production manager in overseeing creative direction for video content production
• Monitoring online activity & mitigate potential risks
• Conducting sentiment tracking for F&B brand undergoing crisis management for timely response & reputation protection

Preferred candidate profile

• I -3 years of experience in a digital marketing agency
• Post graduate in Digital Marketing preferred.
• Good communication skills is a must.