Product Marketing Content Specialist

As a Product Marketing Content Specialist at TECHNIA, you will play a pivotal role in supporting the goto-market readiness of our proprietary software solutions. Your primary focus will be creating highquality content that communicates the value of our products, enhances their market presence, and equips sales teams with the resources they need to succeed. Reporting directly to the Head of Product Marketing, you will collaborate with product owners, technical teams, sales, local marketing teams, and the global marketing team to deliver cohesive and impactful content and assets that drive engagement and adoption of TECHNIAs software solutions.

This role requires exceptional organizational and communication skills to manage multiple projects. You will develop content such as blogs, product brochures, technical datasheets, white papers, videos, case studies, and infographics. Additionally, you will work closely with local marketing teams to provide the necessary content on TECHNIA Software solutions, ensuring they have the resources to effectively integrate them into their campaigns.

What will you do?

• Conduct market research to identify trends, customer needs, and growth opportunities for product positioning.
• Collaborate with teams to create engaging content that effectively communicates product value, including blog posts, white papers, videos, case studies, presentations, etc.
• Conduct interviews and create technical content for marketing materials and reports.
• Support local sales and marketing teams in creating and distributing digital marketing campaigns (email, events, etc.).
• Manage social media channels, craft compelling messaging, create engaging content, and oversee the execution of organic and paid posts and campaigns to increase brand awareness and product engagement.
• Work with the growth marketing team to optimize website content and social media messaging for product launches and updates.
• Oversee project progress and ensure timely delivery of all deliverables.
• Collaborate with sales and marketing teams to align efforts and meet organizational goals.

Technical Requirements

• Bachelors degree in marketing, business, or a related field.
• 36 years of experience in B2B marketing, preferably in software or technology industries.
• Experience in creating compelling and targeted marketing content across various formats and platforms.
• Strong attention to detail to ensure accuracy and consistency in messaging and branding.
• Proven experience managing multiple projects and meeting deadlines in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to collaborate across diverse teams and levels.
• Proficiency in marketing tools and platforms (e.g., SEO, email marketing, social media).
• Proficiency with WordPress and Adobe Creative Suite.