Product Marketing Content Specialist

We are looking for passionate individuals to join our team. At TECHNIA, youll be part of a dynamic and innovative environment, working alongside global teams to champion cutting-edge software solutions. This is a fantastic opportunity to grow your career in product marketing while playing a key role in driving the success of our products in the market

Who are we looking for?
As a Product Marketing Content Specialist at TECHNIA, you will play a pivotal role in supporting the go to-market readiness of our proprietary software solutions. Your primary focus will be creating high quality content that communicates the value of our products, enhances their market presence, and equips sales teams with the resources they need to succeed.

Reporting directly to the Head of Product Marketing, you will collaborate with product owners, technical teams, sales, local marketing teams, and the global marketing team to deliver cohesive and impactful content and assets that drive engagement
and adoption of TECHNIAs software solutions.

This role requires exceptional organizational and communication skills to manage multiple projects. You will develop content such as blogs, product brochures, technical datasheets, white papers, videos, case studies, and infographics. Additionally, you will work closely with local marketing teams to provide the necessary content on TECHNIA Software solutions, ensuring they have the resources to effectively integrate them into their campaigns.
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What will you do?
Conduct market research to identify trends, customer needs, and opportunities for product
positioning and growth.
Collaborate with teams to create compelling content that communicates our product value,
including blog posts, white papers, videos, case studies, presentations, and more.
Conduct interviews and create technical content for marketing materials and reports.
Support local sales and marketing teams in the creation and dissemination of digital marketing campaigns, including email, and events.
Manage social media channels, craft clear and compelling messaging, create engaging content, and oversee the planning and execution of organic and paid posts and campaigns to drive brand awareness and product engagement.
Work alongside the growth marketing team to optimize website content, and social media
messaging for product launches and updates.
Manage project progress and ensure all deliverables are completed on time.
Collaborate with sales and marketing teams to align efforts and achieve goals.

Technical Requirements
Bachelors degree in marketing, Business, or a related field.
3-6 years of experience in B2B marketing, preferably in software or technology industries.
Experience in creating compelling and targeted marketing content across various formats and platforms.
A strong eye for detail to ensure accuracy and consistency in messaging and branding.
Proven experience managing multiple projects and meeting deadlines in a fast-paced
environment.
Excellent verbal and written communication skills, with the ability to collaborate across diverse teams and levels.
Proficiency in marketing tools and platforms (e.g., SEO, email marketing, social media).
Proficiency with WordPress and Adobe Creative Suite.

Non-Technical Requirements
It is essential that you have excellent English skills and are well-versed at making yourself understood through fluent spoken and written business communication.
Furthermore, it is vital that you enjoy collaborating with other talented colleagues in the team, are sensitive to their ideas, but also take the onus to make your opinions heard. You must be communicative, good at understanding others and have an unpretentious approach. While possessing the ability to focus on the larger picture, you should be ready to take responsibility for your team's results.