Senior Associate - Campaign Management

Role & responsibilities

• Plan, coordinate, design and execute marketing campaigns aligned with business objectives.
• Develop multi-channel campaigns, analyse performance metrics, and refine strategies based on insights.
• Optimize campaigns to maximize ROI and improve key metrics.
• Collaborate with creative teams to develop impactful marketing assets.
• Prepare and present campaign performance reports with actionable insights.
• Create and deliver comprehensive campaign reports that include key metrics such as impressions, clicks, conversions, and ROI. Prepare weekly, monthly, and quarterly reports to track ongoing progress and improvements.
• Stay up to date with the latest trends, tools, and technologies in digital marketing to ensure campaigns are leveraging cutting-edge techniques.

Preferred candidate profile

• 3+ years of experience in campaign management or marketing analytics.
• Proficiency in digital marketing tools.
• Strong analytical, project management, and communication skills.
• Proven ability to manage multiple campaigns and meet deadlines