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Marketing Mix Modeling Consultant
1-3 years
Hyderabad / Secunderabad, Ahmedabad, Bangalore / Bengaluru
1 vacancy
Marketing Mix Modeling Consultant
Achira Labs
posted 3mon ago
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Job Description
- Bachelor s or Masters degree in Statistics / Econometrics / Operations Research Relevant MMM Work Experience: 1-3 years Strong analytical skills Strong knowledge of statistical and Machine Learning concepts Extensive experience building Marketing Mix models, time series models and other attribution models
- Knowledge of Bayesian modeling techniques, Mixed effects models is a plus
- Experience in MS office (Excel and PowerPoint specifically) Programming languages: R or Python Python libraries pandas, scikit-learn, numpy, scipy, statsmodels R libraries dplyr, ggplot2, caret Experience with SQL, AWS is a plus
- You will work on Marketing Mix Modeling, Multi-touch attribution, Campaign effectiveness, Time Series forecasting problems and much more
- You will also apply ML and statistical techniques to other Marketing Analytics problems
- You will also be doing interesting RD on new algorithms development You will also help the team enhance our Marketing effectiveness platform
Employment Type: Full Time, Permanent
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