Digital Marketing & SEO Specialist

Role: Digital Marketing & SEO Specialist

Designation: Sr. Associate - Marketing

Experience: 6+ Years with at least 2 years of experience in SEO

Work Location: Chennai T. Nagar (Work from Office)

Job Description:

• Digital Marketing Expertise: Proficiency in advanced digital marketing strategies (SEO, SEM, PPC, social media, email marketing).
• Content Strategy and Creation: Strong skills in creating engaging content for blogs, infographics, videos, and social media.
• Social Media Management: Experience managing and scaling accounts across LinkedIn, Twitter, Instagram, and Facebook.
• Campaign Management: Planning, executing, and optimizing multi-channel campaigns.
• Data-Driven Analysis: Proficient in Google Analytics, HubSpot, and CRM platforms for performance measurement.
• Brand Strategy and Management: Ensuring brand consistency and increasing market reach.
• Advanced Communication Skills: Exceptional written and verbal communication for impactful messaging.
• Marketing Automation: Experience with Marketo, Pardot, or Mailchimp.
• Project Management: Ability to manage campaigns, delegate tasks, and collaborate across teams.
• Market Research: Identifying trends, competitive insights, and customer behavior for strategies.
• Creative Thinking: Conceptualizing innovative marketing ideas to boost engagement.
• Team Leadership: Mentoring junior members and aligning team efforts with company goals.

Responsibilities:

• Marketing Strategy: Develop and execute comprehensive strategies focusing on digital and lead generation.
• SEO Experience: Advanced knowledge of SEO principles, ranking factors, and search engine algorithms. Hands-on experience with advanced SEO tools like Google Analytics, SEMrush, Moz, Ahrefs, etc. Strong technical SEO skills, including website auditing, mobile optimization, schema markup, and structured dat
• Advertising Campaigns: Plan, execute, and optimize paid campaigns on Google Ads and social platforms.
• Content Strategy: Create high-quality content aligned with business and market demands.
• Social Media Management: Manage social presence, grow audience, and drive engagement.
• Market Research: Analyze trends, competitive activities, and growth opportunities.
• SEO and SEM: Lead strategies to improve traffic, visibility, and conversions.
• Marketing Funnel: Build inbound and outbound marketing campaigns with automation tools.
• Collaboration: Work with internal stakeholders to align marketing efforts with revenue goals.
• Performance Tracking: Measure and report campaign metrics with actionable insights.
• Event Coordination: Organize webinars, events, and campaigns to enhance brand image.
• Budget Management: Monitor and efficiently allocate the marketing budget.
• Team Mentorship: Mentor junior team members and encourage a collaborative culture.

Qualification:

Educational Background: Bachelor’s or Master’s degree in marketing, Communications, or related field.

Certifications: Google Ads, HubSpot, or related certifications are a plus.

Proven Track Record: Experience driving measurable results through digital campaigns.

Work Environment: Ability to thrive in a fast-paced setting and manage multiple priorities.