Develop and execute a comprehensive content strategy that aligns with the company s goals, target audience and brand identity.
Drive brand awareness, engagement and lead generation through strategic content marketing.
Create and manage the editorial calendar to generate and deliver timely content.
Create and distribute high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
Ensure brand consistency and compliance with the company s style guide and voice across all content deliverables.
Manage and maintain content repositories, including CMS, and ensure content is organized and easily accessible for future use.
Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
Spearhead efforts to gather and present information that s relevant to the company s web-based content.
Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
Work with the marketing team to understand the company s brand identity, target audience and key messaging.
Communicate with internal teams and external stakeholders to identify content opportunities, conduct market research and create engaging and informative content that resonates with the target audience.
Track web analytics to determine engagement levels of content.
If you feel you are qualified for this position and are interested in this opportunity, please send your resume to hr@6simplex.co.in.
Preferred Qualifications:
3+ years of experience as a Content Manager, Content Strategist or similar role.
Educational Qualification Bachelor s or Master s degree in Communications, Marketing, Journalism or related disciplines such as Graphic Design, Fine Arts.