Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries.
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel.
Effectively communicate and market aspects of the hotel that are sustainable or green” and use information to gain new business opportunities.
Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity.