2070Health - Head - Growth (7-10 yrs)

Role Overview:

- The Head of Growth will be responsible for all aspects of marketing, demand generation, and lead conversion.

- This role will focus on creating and executing strategies that build awareness, increase customer acquisition, and maximize lead conversion.

- You will lead a team across online and offline marketing channels, work closely with the operations and revenue teams, and be directly accountable for the growth funnel from initial lead generation to conversion.

Responsibilities:

Growth Strategy and Planning:

- Develop and implement a comprehensive growth strategy for BabyMD, focusing on increasing patient acquisition and maximising conversion rates

- Drive demand generation through both offline (events, partnerships, and community engagement) and online (digital marketing, content marketing, seo and social media) channels

- Set and achieve ambitious growth targets across lead generation and conversion metrics, contributing directly to company revenue goals

Online Marketing (Digital Channels):

- Oversee digital marketing strategies, including performance marketing (Google Ads, social media, display), SEO, and email marketing, to generate high-quality leads

- Develop and execute community development initiatives, building an engaged online community of parents, caregivers, and pediatric experts

- Lead influencer marketing strategies to expand BabyMD's reach through partnerships with trusted voices in the parenting, pediatric, and healthcare communities

- Manage and optimize the online customer acquisition funnel, ensuring effective lead nurturing and high conversion rates

- Work with the content team to create messaging that resonates with BabyMD's target audience, ensuring brand consistency and engagement across all digital channels

Offline Marketing (Community Engagement and Partnerships):

- Lead offline marketing efforts, including events, workshops, and partnerships with community organisations, to drive awareness and lead generation at the local level

- Develop strategic partnerships with doctors and healthcare providers to establish doctor-based acquisition channels and generate referrals

- Build partnerships with local businesses, schools, RWAs and community centres to increase BabyMD's visibility and create new lead generation channels

- Build brand trust within local communities by tailoring campaigns that speak to BabyMD's commitment to pediatric care and family support

Lead Conversion:

- Work with Inside Sales manager & oversee Inside Sales team to focus on lead conversion, ensuring that leads generated by marketing activities are effectively followed up on and nurtured

- Develop and implement strategies for cross-selling and up-selling additional services to BabyMD's existing patient base, increasing Average Order Value (AOV) and Lifetime Value (LTV)

- Design scripts, follow-up strategies, and other resources for the inside sales team to optimise both lead conversion and patient retention

- Create systems for tracking, analysing, and improving lead conversion, cross-selling, and up-selling metrics, adjusting strategies based on data insights

- Designing & executing customised CLM to drive customer engagement & conversion

Collaboration with Operations and Revenue Teams:

- Partner closely with the revenue and operations teams to align marketing efforts with service offerings and operational capacity

- Provide insights and feedback on marketing performance and customer preferences to support the development of new services and improvements in patient experience

Requirements:

Key Qualifications:

- 7+ years of experience in growth marketing, performance marketing, or a similar role with a focus on lead generation and conversion, preferably in the healthcare or service industry

- Proven track record of developing and executing successful growth strategies that drive customer acquisition and conversion

- Strong experience with digital marketing channels (Google Ads, social media, content marketing, email marketing) and offline channels (events, partnerships, doctor acquisition)

- Experience with influencer marketing and community-building initiatives

- Data-driven and analytical mindset with experience in using tools like Google Analytics, CRM systems, and marketing automation platforms

- Experience managing and leading a team, with excellent interpersonal and communication skills

- Highly organised, self-motivated, ownership driven person with an ability to work in a fast-paced startup environment

Benefits:

- Competitive salary and ESOPs

- A collaborative, high-energy environment that encourages innovation and career development