Head of Offline Growth- Hiring For our Portfolio Company

About BabyMD

BabyMD is a complete, round-the-clock paediatric chain of clinics for new-age parents, with

a bunch of services all under one roof. We offer holistic paediatric wellness solutions through our physical clinics & telemedicine, focusing on not just the child, but also the parents. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more. We have 5 clinics as of now & would be expanding across entire Bengaluru in next 12-15 months.

BabyMD is looking for a young, energetic & ambitious person to lead offline growth charter for our clinics. It includes planning & executing activities in pre-schools, societies or building a doctor referral channel. The role involves driving partnerships, executing campaigns, and managing activations to promote BabyMD s child healthcare services. Strong communication, negotiation, and relationship-building skills are essential for successful outreach initiatives. This is a team lead role & will involve some travel as well; in & around our clinic locations.

• Lead offline expansion strategy for BabyMD. Driving demand generation through various offline channels, including multi-channel marketing campaigns to achieve monthly leads & customer targets across all BabyMD Clinics.
• Partnerships - Partner & build relationships with pre-schools & societies (RWAs) to execute activities for ex. various types of camps for kids/parents such as health camp, vaccination camp, growth assessment camp etc.
• Doctor Referral- Building network of doctor, create awareness about the brand & drive patient referral to our clinics by onboarding doctors as a trusted partner of BabyMD
• Experimentation: Explore new lead generation & engagement channels for ex. Pharmacy, corporates etc.
• Offline Branding - Implement BTL/ATL marketing strategies to enhance brand visibility and engagement across the clinic locations, for ex. Mobile van
• Vendor Management - Negotiation & managing deliverables with the vendor. Cost cutting to ensure the ROI from activations improve month on month
• Research & Insights - Conducting market research and competitive analysis. Gathering consumer insights & make business plans based on customer demand
• Leveraging data and analytics - To identify target audiences, personalize messaging, and optimize marketing strategies
• Collaboration - Closely work with various teams such as content, design, inside sales, clinic teams etc

• Bachelor s degree in business, marketing, or a related field.
• 4-8 years of experience in sales growth or business development, preferably in healthcare or education.
• Proven track record of achieving sal