Tata 1mg - Senior Executive/Assistant Manager - Performance Marketing (2-5 yrs)

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible and affordable for all Indians. Over the past three years, we've worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities- And we're just getting started. Leading the chart as one of the top consumer health platforms through e Pharmacy, e Diagnostics, e-consult and offline stores, TATA 1mg has delivered over 15M e Pharmacy orders, 2M e Diagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

Know more about us: https://www.1mg.com/aboutUs

Brief about the Team:

The performance marketing team at Tata 1mg specializes in launching, optimizing, and troubleshooting performance-oriented digital campaigns across platforms like Google, Meta, programmatic, and YouTube. They collaborate closely with the business team to achieve core objectives such as acquiring new users, reactivating churned users, and optimizing customer acquisition costs. Working alongside designers, they conduct A/B tests to optimize marketing creatives across all channels. Their partnership with the tech and product teams ensures the optimization of user conversion rates on platforms. Utilizing tools like Google Analytics, Firebase, and mobile measurement partners like Singular, they meticulously measure and analyze campaign performance. With a focus on data-driven strategies and continuous improvement, the team drives effective campaigns that deliver tangible results in terms of ROI, user engagement, and business growth.

What will you do:

Campaign Management:

- Launch, optimize, and troubleshoot campaigns across digital platforms like Google, Meta, Programmatic, and Affiliates.

- Manage end-to-end campaigns on major paid channels such as Google Search, Google Display, YouTube, and Meta ads.

Vendor Management:

- Share daily and monthly validation reports with vendors.

- Verify vendor invoices and liaise with the finance team for timely processing.

- Optimize vendor performance by providing accurate and insightful feedback.

Reporting:

- Own daily, weekly, and monthly reporting for all performance marketing channels.

- Analyze campaign results to develop actionable recommendations for optimization.

Tracking and Attribution:

- Partner with the MMP team to ensure accurate tracking and attribution of campaign performance.

Creative Optimization:

- Collaborate with the design team to optimize creative strategies for improved campaign performance.

- Conduct A/B testing of creatives to evaluate performance.

- Document and analyze test results for future reference and strategy improvement.

What we are looking for:

- Minimum 2+ years of hands-on experience in executing performance marketing campaigns.

- Excellent communication and interpersonal skills.

- Proficiency in Microsoft Office Suite, especially Excel.

- Strong analytical and problem-solving skills.

- Ability to work independently and manage multiple tasks efficiently.

- Detail-oriented and committed to accuracy.

- Proactive and able to take initiative.

- Ability to work under pressure and meet deadlines.

Why Join Us?

Tata 1mg provides one of the most exciting and high growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of Marketing team will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities of Tata 1mg.