Senior Marketing Analyst (6-7 yrs)

Job Overview:

- We are seeking an experienced Senior Marketing Analyst to join our dynamic marketing team.

- In this role, you will leverage data-driven insights to optimize our marketing strategies and campaigns, ensuring they align with business goals.

- The ideal candidate has extensive experience in marketing analytics, statistical modeling, and performance measurement, with a strong ability to communicate findings to both technical and non-technical stakeholders.

Key Responsibilities:

Data Analysis and Reporting:

- Analyze marketing data across multiple channels (e.g., digital, email, social media, paid ads, etc.) to measure campaign performance.

- Develop and maintain dashboards and reports that provide actionable insights to marketing and leadership teams.

- Use advanced analytics tools (e.g., Google Analytics, SQL, Excel, Python, etc.) to extract, clean, and analyze data.

Campaign Optimization:

- Provide recommendations to improve campaign effectiveness based on data insights.

- Work closely with marketing teams to test hypotheses, conduct A/B tests, and refine strategies.

Market Research and Trend Analysis:

- Conduct in-depth market research, competitive analysis, and customer segmentation to identify opportunities and threats.

- Track industry trends and customer behavior to guide long-term marketing strategies.

Strategic Decision Support:

- Translate complex data findings into clear and concise recommendations for marketing leadership.

- Collaborate with cross-functional teams (Product, Sales, and Finance) to align marketing efforts with overall business goals.

Forecasting and Budgeting:

- Develop models to forecast campaign results, customer lifetime value, and marketing ROI.

- Assist in budget allocation and ensure optimal spending across marketing channels.

Mentoring and Training:

- Provide mentorship and guidance to junior analysts or team members.

- Conduct training on analytics tools, reporting systems, and data-driven decision-making for the marketing team.

Qualifications:

Education:

- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.

- A Master's degree is a plus.

Experience:

- Minimum of 6 years of experience in marketing analytics or a related field.

- Proven track record of successful data analysis, campaign optimization, and strategic decision support.