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Executive - ASO (App Store Optimization)
1 Finance
posted 4mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.)
- Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings
- Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates
- Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices
- Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition
- Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics
- Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization
- Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations
Employment Type: Full Time, Permanent
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Flexible timing
Alternate Saturday off
No travel
Day Shift
1 Finance Benefits
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1 Finance Mumbai Office Location
Mumbai, Maharashtra Office
B 1101/1102, Lotus Corporate Park, Goregaon East
Mumbai, Maharashtra
400063
400063
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