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I applied via Naukri.com
Analytics provides detailed website traffic data, while Search Console focuses on search performance and optimization.
Analytics tracks website traffic, user behavior, and conversions.
Search Console focuses on search performance, indexing, and optimization.
Analytics provides data on user demographics, behavior flow, and conversion rates.
Search Console shows search queries, click-through rates, and indexing status.
Both t...
I applied via Referral and was interviewed before Nov 2023. There was 1 interview round.
Parameters of SEO refer to the various factors that influence a website's search engine ranking.
Parameters include on-page factors like keywords, meta tags, and content quality.
Off-page factors such as backlinks and social signals also play a role.
Technical aspects like site speed, mobile-friendliness, and URL structure are important.
Local SEO parameters include NAP consistency and Google My Business optimization.
Onpage SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
Includes optimizing content, meta tags, headings, images, and URLs
Improves website's visibility and relevance to search engines
Helps search engines understand the content and context of the page
Examples: keyword optimization, internal linking, mobile optimization
Offpage SEO refers to optimization efforts made outside of a website to improve its search engine rankings.
Building backlinks from reputable websites
Social media marketing
Guest blogging on relevant websites
Online reputation management
Local SEO strategies
Backlinks are incoming links to a webpage from another website.
Backlinks are important for SEO as they signal to search engines that the linked website is valuable and trustworthy.
Quality backlinks can improve a website's search engine ranking.
Examples of backlinks include links from guest posts, directories, and social media profiles.
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I applied via Company Website and was interviewed in Apr 2023. There was 1 interview round.
posted on 18 Sep 2024
I applied via Recruitment Consulltant and was interviewed before Sep 2023. There were 2 interview rounds.
Experienced digital marketer with a passion for data-driven strategies and creative campaigns.
Over 5 years of experience in digital marketing
Proficient in SEO, SEM, social media marketing, and email marketing
Managed successful campaigns for e-commerce and B2B clients
Strong analytical skills and ability to interpret data to drive marketing decisions
I have a proven track record of driving successful digital marketing campaigns and a strong understanding of the latest trends and technologies.
I have X years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
I have successfully increased website traffic by X% and conversion rates by X% in my previous roles.
I am proficient in using analytics tools such as Google Analytics and have...
CPC stands for Cost Per Click. Digital marketing is the use of online channels to promote products or services.
CPC is a pricing model used in online advertising where advertisers pay a fee each time their ad is clicked.
Digital marketing encompasses various online strategies such as SEO, social media marketing, email marketing, and content marketing.
It allows businesses to reach a wider audience, track performance metri...
Target ROAS (Return on Ad Spend) is a digital marketing metric that helps advertisers set a target for the revenue generated from their advertising campaigns compared to the cost of those campaigns.
Target ROAS is calculated by dividing the revenue generated from ads by the cost of those ads.
It helps advertisers optimize their campaigns to achieve a specific return on investment.
For example, if a company wants to achiev...
posted on 7 Apr 2022
I applied via Recruitment Consulltant and was interviewed in Oct 2021. There were 2 interview rounds.
Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.
It helps in understanding the effectiveness of different marketing channels.
It helps in optimizing marketing campaigns by identifying the most effective channels.
There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.
For ...
There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.
Custom audiences are created by uploading a list of existing customers or website visitors.
Lookalike audiences are created based on the characteristics of an existing custom audience.
Saved audiences are created by selecting specific demographics, interests, and behaviors.
Other types of audiences in...
I applied via Company Website and was interviewed in Jun 2021. There were 3 interview rounds.
I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
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SEO Executive
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