Do you know BCG matrix

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Accepted Answer

BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or services based on market growth rate and market share.

BCG matrix categorizes products into four quadrants: Stars, Cash Cows, Question Marks, and Dogs.
Stars are high growth products with high market share, requiring heavy investment.
Cash Cows are low growth products with high market share, generating significant cash flow.
Question Marks are high growth products with low market share, requiring strategic decisions on investment.
Dogs are low growth products with low market share, usually recommended to divest or reposition.
BCG matrix helps in allocating resources effectively and making strategic decisions for each product or service.
Example: Apple's iPhone would be categorized as a Star product when it was first launched due to high growth and market share.

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