Guesstimate : India's Deodrant market

Question

Accepted Answer

The Indian deodorant market is a growing industry with a large consumer base and increasing demand for premium and natural products.

The deodorant market in India has been experiencing steady growth over the years.
The market is driven by factors such as increasing disposable income, urbanization, and changing lifestyles.
There is a growing awareness among consumers about personal hygiene and grooming, leading to higher demand for deodorants.
The market is highly competitive with both domestic and international players offering a wide range of products.
Premium and natural deodorant brands are gaining popularity among consumers.
E-commerce platforms have played a significant role in the growth of the deodorant market by providing easy access to a wide range of products.
Promotional activities, celebrity endorsements, and innovative marketing strategies are commonly used by companies to attract consumers.
The market is segmented based on gender, age group, and product type, catering to the diverse preferences of consumers.
The COVID-19 pandemic has impacted the deodorant market, with a temporary decline in sales due to reduced social interactions and work-from-home trends.
However, as restrictions ease and normalcy resumes, the market is expected to recover and continue its growth trajectory.

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