Difference between Qualitative and Quantitative Research

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Qualitative research focuses on understanding behaviors, attitudes, and experiences through observation, while quantitative research focuses on numerical data and statistical analysis.

Qualitative research is exploratory and seeks to understand the 'why' and 'how' behind a phenomenon.
Quantitative research is conclusive and focuses on measuring the 'what' and 'how much' of a phenomenon.
Qualitative research uses methods like interviews, focus groups, and observations to gather data.
Quantitative research uses methods like surveys, experiments, and statistical analysis to gather and analyze data.
Qualitative research is subjective and interpretive, while quantitative research is objective and numerical.
Example: Qualitative research could involve studying the impact of social media on mental health through in-depth interviews with individuals, while quantitative research could involve analyzing survey data to determine the percentage of people who use social media daily.

Difference between Qualitative and Quantitative Research

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