TradeIndia (Infocom Network Private Limited) Product Manager Interview Questions and Answers

Q1. How would you reduce returns
Ans. 
To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.
• Improve product quality to reduce defects and issues

• Provide clear and detailed product information to set accurate expectations for customers

• Offer excellent customer service to address any issues or concerns promptly

• Implement a hassle-free return process to make it easy for customers to re
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Q2. How would you increase AOV of zomato
Ans. 
To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.
• Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.

• Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.

• Utilize data analytics to provide personalized recommendations based on customer preferences an...read more
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Q3. How would you identify Why seller are dropping in listing process
Ans. 
By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.
• Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process

• Analyze data on drop-off points in the listing process to identify common trends or issues

• Identify common pain points such as complicated listing procedures, technical glitches, o...read more
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Q1. Resume Exploration
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Q2. Introductory Round
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Q1. Guesstimate,no. Of ev station in 2028
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Q2. Decrease in number of Google prompt after coming of chatgpt
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Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
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Q1. How do you create a roadmap? How do you prioritise features?
Ans. 
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
• Identify business goals and objectives

• Gather feedback from stakeholders and customers

• Prioritize features based on impact and effort

• Create a timeline and milestones

• Align roadmap with company strategy and resources

• Regularly review and adjust roadmap as needed
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Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
Ans. 
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
• Translate product descriptions, user reviews, and customer support into vernacular languages

• Measure success through increased engagement and conversion...read more
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Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
Ans. 
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
• Actively listen to all parties involved in the conflict to understand their perspectives.

• Find common ground an...read more
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Q1. What is an app that you really admire? Why so?
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Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Problem solving and resume based discussion

Data and guesstimate

An assignment was given to improve the “Orders per Reseller per month” metric for Meesho.

Q1. Understand the reselling market in India and other social commerce trends through primary and secondary research. Based on your understanding of the customers and market landscape, create a plan on how Mee...read more
Ans. 
Plan to improve Meesho's 'Orders per Reseller per month' metric through research and customer understanding.
• Conduct primary and secondary research to understand the reselling market in India and social commerce trends

• Analyze customer behavior and preferences to identify areas of improvement

• Provide training and support to resellers to improve their sales skills

• Offer incentives and rewards to resellers who meet or exceed...read more
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Round duration - 60 Minutes
Round difficulty - null
The focus was on my problem-solving abilities and assessing my product design approach.

Q1. What do you think is the topmost problem you face with Ola?
Ans. 
The topmost problem faced with Ola is the inconsistency in driver behavior.
• Inconsistent driver behavior leads to poor customer experience.

• Drivers canceling rides at the last minute is a common issue.

• Some drivers take longer routes to increase fare, causing inconvenience to customers.

• Drivers not following traffic rules and driving rashly is a safety concern.

• Ola needs to have a better system to monitor and train their dr
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Q2. As a follow-up question to the topmost problem faced with Ola, I was asked to validate the solution using A/B test.
Ans. 
To validate a solution for Ola's topmost problem using A/B testing
• Identify the problem and the proposed solution

• Create two groups - control and test

• Implement the solution in the test group and keep the control group unchanged

• Measure the impact of the solution on the test group

• Compare the results of the test group with the control group

• Analyze the data and draw conclusions

• Repeat the process if necessary
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Q3. Check Meesho's landing page and share the process of getting that page to production. Identify stakeholders etc.
Ans. 
Process of getting Meesho's landing page to production and identifying stakeholders.
• The landing page design is created by the design team.

• The development team codes the landing page.

• The product manager oversees the entire process and ensures the landing page meets business goals.

• Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

• The landing page is tested and op...read more
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Q4. Identify what all you would do to grow Notion from X (currently) to 2X users.
Ans. 
To grow Notion from X to 2X users, I would focus on improving user acquisition, retention, and engagement.
• Develop and execute a comprehensive marketing strategy to attract new users

• Improve the onboarding process to increase user retention

• Enhance the product's features and functionality to increase user engagement

• Leverage user feedback to continuously improve the product

• Expand the product's reach through partnerships an...read more
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