TradeIndia (Infocom Network Private Limited) Product Manager Interview Questions and Answers

Q1. Why do you want to join Myntra?
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Q2. Design an end to end Ad platform
Ans. 
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
• Create a user-friendly interface for advertisers to create and manage their ads

• Develop a system to match ads with relevant publishers based on audience demographics and interests

• Provide real-time analytics to advertisers to track the performance of their ads

• Implement a payment system for advertisers to pay publishers for ad space

• ...read more
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Q1. Product Design questions
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Q1. Product Strategy Questions
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Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
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Q1. How do you create a roadmap? How do you prioritise features?
Ans. 
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
• Identify business goals and objectives

• Gather feedback from stakeholders and customers

• Prioritize features based on impact and effort

• Create a timeline and milestones

• Align roadmap with company strategy and resources

• Regularly review and adjust roadmap as needed
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Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
Ans. 
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
• Translate product descriptions, user reviews, and customer support into vernacular languages

• Measure success through increased engagement and conversion...read more
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Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
Ans. 
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
• Actively listen to all parties involved in the conflict to understand their perspectives.

• Find common ground an...read more
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Q1. What is an app that you really admire? Why so?
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Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Problem solving and resume based discussion

Data and guesstimate

Many about ecom setup

Q1. More of process and Tech
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Q1. We observe that a small chunk of users get a majority of orders on meesho. Is this a problem and how would you go about solving this?
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Q1. There is a problem of duplicate listings on meesho where multiple sellers list the same item. This causes a problem as users' search results have the same item listed multiple times. How would you go about...read more
Ans. 
Implement a system to detect and merge duplicate listings on Meesho platform.
• Utilize machine learning algorithms to identify similar listings based on product attributes and images.

• Implement a manual review process to verify potential duplicates before merging them.

• Provide incentives for sellers to report and merge duplicate listings.

• Regularly monitor and update the system to adapt to new duplicate listing patterns.

• Com...read more
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Q1. You are the PM at meta. How would you decrease the number of fraud posts?
Ans. 
Implement stricter verification processes, utilize AI for detection, and increase penalties for fraudsters.
• Implement stricter verification processes for account creation

• Utilize AI algorithms to detect patterns of fraudulent behavior

• Increase penalties for users found to be posting fraudulent content
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Q1. Around one of my project where I used A/B testing
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Q1. Projects and experience discussion
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Q2. Increase revenue from Instagram reels
Ans. 
To increase revenue from Instagram reels, I would focus on creating engaging content, collaborating with influencers, and utilizing paid advertising.
• Create high-quality and engaging content that resonates with the target audience

• Collaborate with influencers to reach a wider audience and increase brand visibility

• Utilize paid advertising to promote reels to a larger audience and drive traffic to the website or product pa
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Q1. RCA - Ads revenue declining for MEssho. Why?
Ans. 
MEssho's ads revenue is declining due to increased competition, ad fatigue, or changes in user behavior.
• Increased competition from other messaging apps offering better ad targeting options

• Ad fatigue among users leading to lower engagement with ads

• Changes in user behavior, such as a shift towards ad-blocking software or a preference for ad-free messaging platforms
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