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Titan Company Sales & Marketing Interview Questions and Answers

Updated 5 Feb 2024

Q1. Titan is coming in wearable's market, what new features will you add to the fit band?

Ans.

We will add advanced health monitoring features such as blood oxygen level monitoring and stress tracking.

  • Blood oxygen level monitoring to track oxygen saturation levels in the blood

  • Stress tracking to monitor stress levels and provide recommendations for stress management

  • Integration with third-party health apps for a more comprehensive health tracking experience

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Q2. Pricing of the product is done at what stage in product development lifecycle?

Ans.

Pricing is done in the later stages of product development lifecycle.

  • Pricing is usually done after the product has been developed and tested.

  • It is important to consider production costs, competition, and target market when setting the price.

  • Pricing can be adjusted throughout the product's lifecycle based on market demand and competition.

  • For example, Apple sets the price of their new iPhone models after they have been developed and tested.

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Q3. On what factor will you decide to launch fit band in market or not?

Ans.

We will decide to launch fit band in market based on market research, product development, and financial analysis.

  • Conduct market research to identify demand and competition

  • Develop a high-quality product with unique features

  • Analyze financial feasibility and potential profitability

  • Consider regulatory requirements and potential legal issues

  • Evaluate distribution channels and marketing strategies

  • Assess potential risks and challenges

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Q4. How will you explain cos(phi) in lay man terms?

Ans.

Cosine of the angle between voltage and current in an AC circuit.

  • Cos(phi) is a measure of how efficiently electrical power is being used in an AC circuit.

  • It represents the cosine of the angle between the voltage and current waveforms.

  • A high cos(phi) value indicates that the circuit is using power efficiently, while a low value indicates wastage.

  • For example, a motor with a low cos(phi) value will consume more power than necessary and generate excess heat.

  • Improving cos(phi) can...read more

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Q5. Explain the product development for cycle for fit band?

Ans.

The product development cycle for fit band involves ideation, research, design, testing, and launch.

  • Ideation: Brainstorming and generating ideas for the fit band.

  • Research: Conducting market research and analyzing customer needs.

  • Design: Creating a prototype and finalizing the design.

  • Testing: Conducting various tests to ensure the fit band meets quality standards.

  • Launch: Introducing the fit band to the market and promoting it to potential customers.

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Q6. What is cos(phi)? And its significance?

Ans.

cos(phi) is the cosine of the angle between the voltage and current in an AC circuit.

  • It is a measure of the power factor in an AC circuit.

  • It ranges from -1 to 1.

  • A power factor of 1 means the voltage and current are in phase.

  • A power factor of 0 means the voltage and current are out of phase.

  • A power factor of -1 means the voltage and current are 180 degrees out of phase.

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Q7. Difference between consumer and customer.

Ans.

A consumer is the end user of a product or service, while a customer is the one who purchases it.

  • A consumer is the one who uses the product or service, while a customer is the one who pays for it.

  • Consumers can be individuals or organizations, while customers are usually individuals or businesses.

  • For example, a person who buys a coffee from a café is the customer, while the person who drinks the coffee is the consumer.

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