Thomson Reuters Business Analyst Interview Questions and Answers

Key documents in SDLC include BRD, FRD, SRS, test cases, user manuals, and project plan.

• Business Requirements Document (BRD) outlines the business problem and proposed solution

• Functional Requirements Document (FRD) details the functional specifications of the system

• Software Requirements Specification (SRS) defines the software requirements for the project

• Test cases document outlines the test scenarios and expected resu...read more

To create a go-to-market strategy for an app in Dubai, analyze the local market, competition, cultural differences, and adjust marketing tactics accordingly.

• Conduct market research in Dubai to understand the target audience, competition, and market trends.

• Adapt the app to cater to the preferences and needs of the Dubai market.

• Localize the app content, language, and features to resonate with the Dubai audience.

• Identify ...read more

I would suggest using a user-friendly design, implementing SEO strategies, and utilizing social media for marketing.

• Focus on user-friendly design to enhance user experience

• Implement SEO strategies to improve search engine visibility

• Utilize social media for marketing and promotion

• Consider implementing an online store for direct sales

• Collect customer data for targeted marketing campaigns

I approach product discovery by conducting market research, gathering user feedback, analyzing data, and collaborating with cross-functional teams.

• Conduct market research to understand industry trends and competitors

• Gather user feedback through surveys, interviews, and usability testing

• Analyze data from user interactions, A/B testing, and product metrics

• Collaborate with cross-functional teams including designers, devel...read more

Key aspects of product discovery involve understanding user needs, market research, prototyping, and testing.

• Conduct user research to understand the needs and preferences of social media app users.

• Analyze market trends and competitor offerings to identify gaps and opportunities.

• Create prototypes to visualize the app's features and gather feedback from stakeholders.

• Test the prototypes with target users to validate assum...read more