Social Prachar Digital Marketing Intern Interview Questions and Answers

Q1. Would you like to work with smollan
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Q2. What is your working experience and In which department
Ans. Experience of 1 year and having experience in medicine line too.
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In this round regional manager talk and meet with me and confirm my profile l

Q1. What is marketing?
Ans. 
Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.
• Identifying target market and customer needs

• Creating and communicating value propositions

• Developing and implementing marketing strategies

• Monitoring and analyzing marketing performance

• Adapting strategies based on feedback and market trends
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Q2. Tell me about yourself.
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Q3. What information do you have about Hindustan Unilever?
Ans. 
Hindustan Unilever is a leading consumer goods company in India.
• HUL was established in 1933 and is headquartered in Mumbai, India.

• It is a subsidiary of Unilever, a British-Dutch multinational company.

• HUL has a wide range of products including personal care, home care, and food and beverages.

• Some popular brands under HUL include Dove, Surf Excel, Lux, and Knorr.

• HUL has a strong distribution network reaching millions of
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Q4. What is the distributor landing price?
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The distributor landing price is the final price at which a product is sold to the distributor, including all costs and expenses.
• The distributor landing price includes the cost of the product, shipping, taxes, and any other expenses incurred before the product reaches the distributor.

• It is important for marketing executives to understand the distributor landing price in order to set appropriate pricing strategies and m...read more
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Q5. What is the retail landing price?
Ans. 
The retail landing price is the final price at which a product is sold to consumers in retail stores.
• The retail landing price includes all costs such as manufacturing, shipping, and markup.

• It is the price that customers see on the price tag in stores.

• For example, if a product costs $10 to manufacture and ship, and the retailer adds a 50% markup, the retail landing price would be $15.
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Q6. How to calculate retail landing price?
Ans. 
To calculate retail landing price, consider all costs involved in bringing a product to market and add desired profit margin.
• Calculate all costs involved in production, packaging, shipping, marketing, etc.

• Add desired profit margin to cover overhead expenses and generate profit.

• Consider any discounts or promotions that may affect the final retail price.

• Example: Cost of production = $10, packaging = $2, shipping = $3, ma...read more
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Q1. From which field you are
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Very good round some difficulty I face but I get it

It was good .......... hoping better

It was a good experience, i like the future plans

Q1. It was a good experience.......hoping better
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Q2. What are your hobbies
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Q3. What you like the most
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It was good. All basic questions.

Q1. It was ok. And all basic questions
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Q2. About company roles and wt will be
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Q3. Wt is marketing about its roles
Ans. 
Marketing is about creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• Identifying target markets and understanding customer needs

• Developing products or services that meet those needs

• Promoting and communicating the value of the products or services

• Setting prices that are competitive and profitable

• Distributing the products or services effec...read more
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Q1. Where do u see urself in 5 years.
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An aptitude test is designed to assess an individual's potential to perform certain tasks or react to a range of different situations. Here are key details typically associated with aptitude tests:

### Types of Aptitude Tests
1. **Verbal Reasoning:** Assesses understanding and reasoning using concepts framed in words.
2. **Numerical Reasoning:** Measures ability to handle numbers and perform mathematical calculations.
3. **Logical Reasoning:** Evaluates logical thinking and pattern recognition.
4. **Abstract Reasoning:** Tests ability to identify patterns and logical rules in new data.
5. **Spatial Reasoning:** Assesses ability to visualize and manipulate objects in space.
6. **Mechanical Reasoning:** Tests understanding of mechanical and physical concepts.
7. **Situational Judgment:** Evaluates decision-making in work-related scenarios.

### Structure of the Test
- **Format:** Can be multiple-choice, true/false, or open-ended.
- **Sections:** Divided based on

Q1. Tell me about yourself
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Q2. Case study solution
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Q1. Case study solution
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Q2. Previous work experience
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Q1. EXPLAINATION of DSP and SSP
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DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
• DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.

• SSP is a platform used by publishers to sell their ad inventory to advertisers.

• DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.

• DSPs use data and algorithms to targ...read more
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