SG Analytics Data Analytics Intern Interview Questions and Answers

The effectiveness of a campaign is analyzed by measuring key performance indicators (KPIs) and conducting A/B testing.

• Identify and track relevant KPIs such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.

• Compare the campaign results to benchmarks and historical data to assess performance.

• Conduct A/B testing to test different variables such as messaging, visuals, and tar...read more

To improve ROI of a marketing channel, focus on targeting the right audience, optimizing ad creatives, analyzing data regularly, and testing different strategies.

• Target the right audience based on demographics, interests, and behavior

• Optimize ad creatives for better engagement and conversion rates

• Analyze data regularly to identify trends, patterns, and areas for improvement

• Test different strategies such as A/B testing,