What is Google ads and what is ppc

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Accepted Answer

Google Ads is an online advertising platform developed by Google. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Google Ads is used to create and display ads on Google's search engine and other websites
PPC is a form of online advertising where advertisers pay for each click on their ad
Google Ads uses a bidding system to determine which ads are displayed and in what order
PPC campaigns can be targeted to specific audiences based on demographics, interests, and behaviors
Google Ads offers various ad formats including text, display, video, and shopping ads