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10+ Menarini Raunaq Pharma Interview Questions and Answers

Updated 23 Oct 2024

Q1. there are six metrics earlier check the updated and explain what each metrics in impression share mean how can we judge and analyze it and use it

Ans.

Impression share metrics measure the percentage of times your ads were shown out of the total number of times they could have been shown.

  • Impression share (IS) - the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive

  • Search impression share (SIS) - the percentage of impressions you received in the search network divided by the estimated number of impressions you were eligible to receive

  • Display impression share (DIS...read more

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Q2. Guestimates - How many litres of milk is produced in 1 day in Bangalore

Ans.

It is estimated that approximately X litres of milk is produced in Bangalore in a day.

  • Consider the number of dairy farms in Bangalore

  • Estimate the average milk production per cow per day

  • Factor in the total number of cows in Bangalore

  • Take into account the demand for milk in Bangalore

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Q3. Impression share report and it's metrics

Ans.

Impression share report measures the percentage of impressions your ads received out of the total number of impressions they were eligible to receive.

  • Impression share report helps to identify missed opportunities for ad exposure.

  • It provides insights into the competition and the potential for growth.

  • Metrics include Search Impression Share, Display Impression Share, and Absolute Top Impression Share.

  • Search Impression Share measures the percentage of impressions received in the ...read more

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Q4. Different steps in marketing funnel

Ans.

The marketing funnel consists of several steps that a customer goes through before making a purchase.

  • Awareness: The customer becomes aware of a product or service through various marketing channels.

  • Interest: The customer shows interest in the product or service and seeks more information.

  • Consideration: The customer evaluates different options and compares them.

  • Decision: The customer makes a decision to purchase the product or service.

  • Action: The customer takes action and comp...read more

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Q5. Why are you looking for a switch?

Ans.

Looking for new challenges and growth opportunities in a different environment.

  • Seeking new challenges and opportunities for growth

  • Interested in exploring different work environments

  • Want to expand my skill set and knowledge

  • Seeking better work-life balance

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Q6. What all data source you have used to input data in Power BI.

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Q7. What do you know about sem

Ans.

SEM stands for Search Engine Marketing, a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages.

  • SEM involves using paid advertising to increase a website's visibility in search engine results

  • Common SEM tactics include pay-per-click (PPC) advertising and search engine optimization (SEO)

  • SEM can help drive targeted traffic to a website and increase conversions

  • Examples of SEM platforms include Google Ads, Bing Ads,...read more

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Q8. what do you know about kws

Ans.

KWS stands for Keywords Studios, a leading international technical services provider to the global video games industry.

  • KWS offers a range of services including art creation, software engineering, testing, localization, and player support.

  • They work with some of the biggest names in the gaming industry such as Electronic Arts, Activision, and Ubisoft.

  • The company has over 60 studios in 21 countries, providing services in over 50 languages.

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Q9. Advance formulas in excel and calculated field in pivot table.

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Q10. What are Paid Ads

Ans.

Paid ads are online advertisements that businesses pay for to promote their products or services on various platforms.

  • Paid ads can appear on search engines like Google, social media platforms like Facebook and Instagram, and websites through display advertising.

  • Businesses bid on keywords or target specific demographics to have their ads displayed to relevant audiences.

  • Examples of paid ads include Google Ads, Facebook Ads, Instagram sponsored posts, and display banners on webs...read more

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Q11. Type of SEA Ads

Ans.

SEA ads refer to Search Engine Advertising ads that appear on search engine results pages.

  • SEA ads are paid advertisements that appear at the top or bottom of search engine results pages.

  • They are typically labeled as 'Ad' to distinguish them from organic search results.

  • Advertisers bid on keywords relevant to their target audience to have their ads displayed when those keywords are searched.

  • Examples of SEA ads include Google Ads, Bing Ads, and Yahoo Search Ads.

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