Trade promotion vs retail

Question

Accepted Answer

Trade promotion and retail are two different marketing strategies used to increase sales and revenue.

Trade promotion involves offering incentives to retailers or distributors to encourage them to promote and sell a particular product. Examples include discounts, rebates, and free merchandise.
Retail marketing, on the other hand, focuses on promoting products directly to consumers through advertising, in-store displays, and other tactics. Examples include sales, coupons, and loyalty programs.
Both strategies can be effective in increasing sales and revenue, but they require different approaches and tactics.
Trade promotion is more focused on building relationships with retailers and distributors, while retail marketing is more focused on building relationships with consumers.
A successful marketing strategy will often involve a combination of both trade promotion and retail marketing tactics.

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