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I applied via Referral and was interviewed before Oct 2022. There were 3 interview rounds.
Round 1 : Assignment for the brand design
Round 2: Final Interview Round
Typography ideas include font selection, hierarchy, spacing, and alignment to enhance visual appeal and readability.
Consider font pairing for headings and body text
Use hierarchy to guide the reader's eye through the content
Pay attention to spacing between letters, words, and lines
Ensure alignment is consistent throughout the design
Experiment with different font styles and weights for emphasis
Color palette selection is crucial for conveying the right message and creating a cohesive design.
Consider the target audience and the emotions you want to evoke
Use color theory to create harmony and contrast
Limit the number of colors to maintain consistency
Test the colors in different contexts to ensure accessibility and readability
Brand guidelines are typically decided by a combination of input from key stakeholders, market research, design trends, and the brand's values and goals.
Input from key stakeholders such as marketing, design, and leadership teams
Market research to understand target audience preferences and industry trends
Alignment with the brand's values, mission, and goals
Incorporating design trends to stay current and relevant
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