How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?

Question

Accepted Answer

To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.

Translate product descriptions, user reviews, and customer support into vernacular languages
Measure success through increased engagement and conversion rates
Determine the right time to launch through market research and user demand

Accepted Answer

Mentioned the Amazon-style theme-based process I used in my previous job. Mentioned ROI to get prioritise features.  Mentioned that more bottom of the funnel should be translated first as top of the funnel stuff is very visual (photos of models, etc.) and is understood with language. We can also use secondary economic data to translate a specific price range of products. To decide when to begin the translation, it is better to be early than late. One can look traffic from Tier 2 cities and towns that are primarily verncaluar speaking or can combine traffic data with Google Analytics to understand primary language of users. When fraction of visitors from a non-english language crosses 10%, it might be a good time to start looking into translating content for it.

How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?

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