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STP model stands for Segmentation, Targeting, and Positioning. It is a marketing strategy that involves dividing a market into segments, selecting the most attractive segments, and developing a unique positioning for the product or service.
Segmentation involves dividing the market into distinct groups of customers with similar needs and characteristics.
Targeting is the process of evaluating the attractiveness of each s...
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I was interviewed in Jan 2025.
They gave a case study where the candidate had to showcase the audience segmentation, create a brochure design with content and showcase the writing skills based on a product that they gave.
I applied via Company Website and was interviewed in Jul 2024. There were 3 interview rounds.
I applied via Walk-in and was interviewed in Jul 2024. There was 1 interview round.
My goal is that I will do a good marketing job in a good company.
This company is good and I want to learn a lot from this company.
I applied via Company Website and was interviewed in Aug 2024. There were 3 interview rounds.
Logical ability and quantitative ability.
Operating systems, programming languages and other object oriented programming.
I applied via Company Website and was interviewed in Apr 2024. There was 1 interview round.
I applied via Walk-in and was interviewed in Aug 2024. There was 1 interview round.
posted on 10 Dec 2024
based on 1 interview
Interview experience
Flipkart
Amazon
Snapdeal
Paytm Mall