Difference between qualitative and quantitative research

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Accepted Answer

Qualitative research focuses on understanding behaviors, attitudes, and experiences through observation, while quantitative research focuses on numerical data and statistical analysis.

Qualitative research is exploratory and seeks to understand the why and how behind certain behaviors or phenomena.
Quantitative research is more structured and focuses on collecting numerical data to analyze statistically.
Qualitative research methods include interviews, focus groups, and observations, while quantitative research methods include surveys, experiments, and statistical analysis.
Qualitative research is subjective and interpretive, while quantitative research is objective and measurable.
Examples of qualitative research include case studies and ethnographic research, while examples of quantitative research include surveys and experiments.

Difference between qualitative and quantitative research

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