Case : Vikas brought in the case decisively (not as a gradual flow in conversation): “My friend owns a standalone cinema theatre in Mumbai. Profits and revenue taking a hit. What should I do?” I started the case with the usual qualifiers (since when, what has changed, industry, competition, type of movies, location etc). I made a structure but he sounded disinterested. Kept throwing me off my game with vague disinterested hints. None of my directions seemed to appeal to him. I persisted. Took some timeouts to rethink approaches. Came up with 3-4 approaches before we went into one. Then he asked me to ideate