In a normal e-commerce user flow, how will you determine the points at which the drop-off rates are high and what to do about them? (Take any e-commerce website and walk through the steps. You can use A/B Testing, experiment design to discuss solutions for fixing drop-offs)

Question

Accepted Answer

To determine high drop-off rates in e-commerce user flow, use analytics tools and A/B testing to identify and fix issues.

Use analytics tools like Google Analytics to track user behavior and identify points of drop-off
Conduct A/B testing to experiment with different solutions and determine which is most effective
Address issues such as slow page load times, confusing navigation, and lack of trust signals
Offer incentives such as free shipping or discounts to encourage users to complete their purchase
Implement remarketing campaigns to target users who have abandoned their cart
Continuously monitor and optimize the user flow to improve conversion rates

In a normal e-commerce user flow, how will you determine the points at which the drop-off rates are high and what to do about them? (Take any e-commerce website and walk through the steps. You can use A/B Testing, experiment design to discuss solutions for fixing drop-offs)

Top MakeMyTrip Product Manager interview questions & answers

Popular interview questions of Product Manager

Top HR questions asked in MakeMyTrip Product Manager