Uber Pool wants to grow its business. What should it do? To grow the number of users.

Question

Accepted Answer

Uber Pool can grow its business by targeting new markets, improving user experience, and implementing effective marketing strategies.

Target new markets by expanding to cities with high population density and heavy traffic.
Improve user experience by optimizing the matching algorithm to reduce wait times and increase convenience.
Implement effective marketing strategies such as offering discounts or promotions to attract new users.
Collaborate with local businesses or events to create partnerships and increase brand visibility.
Leverage social media platforms and influencers to reach a wider audience and generate buzz.
Collect and analyze user feedback to identify pain points and make necessary improvements.
Invest in driver training programs to ensure a high-quality service and positive customer interactions.

Accepted Answer

Approach followed:
Clarifying questions asked: To clarify, the objective can be either to increase number of
users, increase revenue or increase customer satisfaction. Which one should I focus on?
Interviewer's answer: To grow the number of users

Step 1: User segmentation: Break the types of user into Professional and Non-Professional
and profile both of them.

Professional: Pressed on time, has fixed arrival/departure location, cost insensitive
Non-Professional: Cost sensitive, not pressed on time

Step 2: Break down the type of route followed by the service into Fixed and Dynamic and
list down attributes of both

Step 3: Compared Uber Pool with other alternatives such as Taxi/Auto and Uber Go on
attributes of Time, Convenience and Fare

Interviewer asked to solve for the Time attribute of the service

Solutions offered:
1) Auto cancellation: Have a fixed timer for the rider post which the booked Pool
automatically cancels

2) Route optimization: Allow Pool to be booked only within 2-5 kms range

3) Community sharing: Allow users (eg: professionals) to build communities to use Pool like
a Shuttle service.

Uber Pool wants to grow its business. What should it do? To grow the number of users.

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