what is pixel and gtm

Question

Accepted Answer

A pixel is a small piece of code placed on a website to track user behavior, while GTM (Google Tag Manager) is a tool used to manage and deploy marketing tags on a website.

Pixel is a tracking code placed on a website to collect data on user interactions.
GTM is a tool that simplifies the process of adding and updating tags on a website without needing to edit the website's code directly.
Pixels are commonly used for tracking conversions, retargeting users, and measuring the effectiveness of advertising campaigns.
GTM allows marketers to easily add and update tags for various marketing tools such as Google Analytics, Facebook Pixel, and AdWords.

what is pixel and gtm

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