Keyloop Digital Marketer Interview Questions and Answers

Q1. Basic background
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Q1. Direct and indirect tax compliances. Knowledge check in income tax and gst
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Q1. This round was with VP of Finance containing questions related to again knowledge check of income tax and gst
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Q1. Just ask for relevant department question for documention and logistic only
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Q2. No another question some ask for confidence leval only
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Wrute a python function that recreve a linked list

Q1. What is your experience with google tag manager ?
Ans. 
I have extensive experience with Google Tag Manager, including setting up tracking codes, triggers, and variables.
• Implemented various tracking codes for website analytics and conversion tracking

• Created custom triggers and variables to track specific user interactions

• Utilized Google Tag Manager to streamline the process of adding and updating tags on websites
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Q2. A/B test how is it done , what is the use of this test ?
Ans. 
A/B testing is a method used to compare two versions of a webpage or app to determine which one performs better.
• A/B testing involves creating two versions (A and B) of a webpage or app with one differing element, such as a headline or call-to-action button.

• Users are randomly shown either version A or B, and their interactions are measured to determine which version performs better in terms of conversions or other metri...read more
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Q3. How to do targeting , what approach would you take to target a specific audience ?
Ans. 
Targeting specific audience involves identifying key demographics, interests, and behaviors to tailor marketing strategies.
• Conduct market research to understand the target audience's demographics, interests, and behaviors.

• Utilize data analytics tools to track and analyze customer behavior and preferences.

• Create buyer personas to represent different segments of the target audience.

• Use social media targeting options to r...read more
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Q4. If a marketing campaign is not working as expected , what was the issue ? what steps did u take to understand the issue ?
Ans. 
The issue could be due to various factors such as targeting, messaging, or timing. Steps taken include analyzing data, conducting A/B testing, and adjusting strategies accordingly.
• Identify the specific goals and KPIs of the campaign to determine where it may be falling short

• Analyze data such as click-through rates, conversion rates, and engagement metrics to pinpoint areas of underperformance

• Conduct A/B testing to test...read more
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Q1. Personal information
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Q2. Pervious experience
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Q1. I was interviewed on Excel.
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Q1. This was a managerial round where i was questioned on people, time, ad-hoc request management and other managerial questions.
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Q1. This was a quick round where salary, package and CTC was discussed.
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Q1. Tell me about your self and the project what we had done.
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Q1. It is based on SQL queries and SQL questions.it also very easy.
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