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Kearney Interview Questions and Answers

Updated 29 Mar 2024

Q1. How would you find the total number of cricket bats in India?

Ans.

The total number of cricket bats in India can be estimated through market research and analysis of production and import/export data.

  • Conduct market research to estimate the demand for cricket bats in India

  • Analyze production data of cricket bat manufacturers in India

  • Analyze import/export data of cricket bats to/from India

  • Consider the popularity of cricket in India and the number of players

  • Take into account the lifespan of a cricket bat and the frequency of replacement

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Q2. How would you estimate the number of cars in India?

Ans.

Estimating the number of cars in India requires a combination of data sources and statistical methods.

  • Gather data from government agencies, car manufacturers, and dealerships

  • Use statistical sampling methods to estimate the total number of cars

  • Consider factors such as population density, income levels, and car ownership rates

  • Account for unregistered or illegally imported cars

  • Compare results with previous estimates and adjust as necessary

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Q3. What are the database you have worked on?

Ans.

I have worked on various databases including Oracle, MySQL, and MongoDB.

  • Oracle

  • MySQL

  • MongoDB

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Q4. How would you do a market sizing project?

Ans.

Market sizing project involves estimating the potential market size for a product or service.

  • Define the target market and segment it based on demographics, geography, behavior, etc.

  • Gather data on the size of the target market and the market share of competitors.

  • Use statistical methods like regression analysis to estimate the potential market size.

  • Consider external factors like economic conditions, regulatory environment, etc.

  • Validate the findings through surveys, focus groups...read more

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Q5. What do understand by order to cash

Ans.

Order to cash is the process of receiving and fulfilling customer orders, invoicing, and receiving payment.

  • Order to cash involves the entire process from receiving a customer order to receiving payment for the order.

  • It includes order entry, order fulfillment, shipping, invoicing, and payment collection.

  • Efficient order to cash process ensures timely delivery of products/services and accurate invoicing.

  • It is crucial for maintaining customer satisfaction and cash flow for the bu...read more

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Q6. What do you understand by OTC

Ans.

OTC stands for Over-the-Counter, referring to medications that can be purchased without a prescription.

  • OTC medications are available without a prescription from a healthcare provider

  • They are typically used for minor ailments and symptoms

  • Examples include pain relievers like ibuprofen and allergy medications like antihistamines

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Q7. Guesstimate on the number of laptops in India

Ans.

There are approximately 50 million laptops in India.

  • India has a population of over 1.3 billion people.

  • Laptops are becoming increasingly popular in India due to the rise of remote work and online education.

  • Assuming a laptop ownership rate of 4%, there would be around 50 million laptops in India.

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Q8. What are the 4P"s of marketing

Ans.

The 4P's of marketing are Product, Price, Place, and Promotion.

  • Product: The item or service being sold

  • Price: The cost of the product or service

  • Place: The location where the product or service is sold

  • Promotion: The marketing and advertising used to promote the product or service

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