What is the concept of mystery shopping?

Question

Accepted Answer

Mystery shopping is a market research technique where individuals pose as regular customers to evaluate the quality of products and services.

Mystery shoppers are hired by companies to assess customer service, product quality, and overall customer experience.
They visit stores, restaurants, or other businesses anonymously and provide detailed feedback on their interactions.
The goal of mystery shopping is to identify areas for improvement and ensure that employees are meeting company standards.
Examples of mystery shopping tasks include evaluating cleanliness of a store, assessing employee friendliness, and testing product knowledge.
Reports from mystery shoppers help businesses make informed decisions to enhance customer satisfaction and loyalty.

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