You have a product that had been performing good but since last few months there has been a competitor product that has pulled down your sales and market presence , what are your ideas on handling such a situation , how can you bring back the trend the product had.

Question

Accepted Answer

To handle the situation, I would analyze the competitor's product and market strategy, identify our product's unique selling points, and create a targeted marketing campaign.

Conduct market research to understand the competitor's product and marketing strategy
Identify our product's unique selling points and highlight them in our marketing campaign
Create a targeted marketing campaign to reach our target audience and differentiate our product from the competitor's
Offer promotions or discounts to incentivize customers to choose our product over the competitor's
Collaborate with sales team to ensure they are equipped with the knowledge and tools to effectively sell our product

Accepted Answer

In this situation I visit each & every outlet & placement my products. Also I take a scheme for consumers to pull my product from outlet.

Accepted Answer

I have available one by one outlet by place 1piece & regular visit

Accepted Answer

I have available one by one outlet by place 1piece

Accepted Answer

I will try to identify the reason behind the short down in our particular product sale may be there is some competitors product has been cutting down our sale I will take some customer feed back and retailers feed back then will visible more and give retailer VPS (value purchase scheme) scheme to place more than our competitors product ... will convince retailer to "the more he sells more he earn" take the benifit of scheme

Also will improve our marketing strategy on my territory level by more merchandising and visibility of that particular product....

I strongly believe in the punch line "जो दिखता है वही बिकता है boss"

Accepted Answer

That product should be put in the customer offer for some time so that the customer's attention is attracted towards that product, as well as running a bulk stock offer for that product to our dealer monthly,
That product should be billed on every shopkeeper in such a way that the dealer has more stock than the company with the competition of that product.
If needed, the credit facility of our distributor should be put on that product for some time so that the dealer's focus increases on that product

You have a product that had been performing good but since last few months there has been a competitor product that has pulled down your sales and market presence , what are your ideas on handling such a situation , how can you bring back the trend the product had.

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