Growisto Digital Marketing Executive Interview Questions and Answers

Q1. About my background
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Q1. My experience and what have I done.
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Q1. Basic experience based questions
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About my overall experience, education etc

Q1. What strategies or campaigns have you implemented in the past?
Ans. 
Implemented targeted campaigns to boost engagement and brand awareness across various social media platforms.
• Developed a content calendar to ensure consistent posting and engagement.

• Launched a user-generated content campaign that encouraged customers to share their experiences, resulting in a 30% increase in engagement.

• Utilized A/B testing for ad campaigns on Facebook, optimizing for higher conversion rates.

• Collaborate...read more
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Q2. What methods do you use to research a new brand or topic?
Ans. 
I utilize various methods to thoroughly research a brand or topic, ensuring a comprehensive understanding.
• Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats of the brand.

• Use social media listening tools like Hootsuite or Brandwatch to gauge public sentiment and engagement.

• Analyze competitors by reviewing their social media strategies and content to identify best practices.

• Explore indu...read more
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Q1. Run through my resume and past experience.
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Q1. Situational Question on the project manager profile
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Q1. Laravel framework question.
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Q1. Laravel framework question
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Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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